White Pine Communications is owned and run by Elaine Catton,

a communications professional of nearly 30 years standing with particular

expertise in the German automotive sector.


From her base in Perthshire, Scotland, she works with a range of publishers, communications agencies and manufacturing companies - mainly in Germany - as a writer, editor and translator. Her background as an industrial designer in the automotive engineering sector pairs with years of experience as a features writer and columnist for industry and consumer publications in the UK and the US to give her exceptional breadth in crafting the written word for a broad spectrum of audiences.

Many years working as a correspondent in Germany and the United States helped nurture the global perspective Elaine brings to her work, especially in respect of the automotive sector and the disruption it is currently undergoing as a consequence of digitalisation, electrification and other factors.

Core services:



Specialising in the automotive sector.

Columns, features and articles for books, magazines and digital media.

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Originating and editing written content for press releases, presentations, speeches, websites, social media, blogs, internal and external communications.

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German – English

Specialising in subject matter of a journalistic and PR nature, including: articles, books, press material, speeches, social media content.

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